This Volume’s badass woman is Assiel Mafuriranwa. She is the owner of Luxebeauty, an amazing Melbourne-based label that offers the real SLAYAGE package from hair and makeup services to rental of high-end, designer and budget friendly outfit (s) that will part you from the crowd!
Assiel has worked with some Australian stars such as Maha Wilson from ‘Ali’s wedding and cast members from ‘Neighbours’ and ‘Home and Away’. She helps women including brides; enhance their beauty for special occasions! So ladies, why don't you get one of their packages this festive season and step into 2018 like a boss?!
1. Tell us, when did you start luxebeautyau and what inspired you to do so?
I started in 2016 when I felt that there was a gap that needed to be filled within the clothing/hair/beauty world. I initially began with hair and then many of my customers would often ask me if I did makeup as well. Majority of the times, my clients would also stress about what they were going to wear for their event(s). With the growing demand, I decided to offer all three services professionally to enable them to go to one place and get everything they need! I saw that there was a need and I went for it!
2. How did you come up with the name?
It has changed quite a few times, I started off with the name ‘officially true you’ when I only did hair. This name was inspired by the fact that my clients still looked natural after their hair do! Each time I do hair; I pay attention to all the little details so that it looks beautiful and very natural!
I switched the name to ‘luxebeautau’ once I began offering more services. I added the word luxe to it because we offer budget-friendly luxury. The high end-designer dresses are worth up to $400 but we rent them out at more affordable prices between $40-$180. The word ‘Beauty’ is to cover the hair and makeup side of the business. Lastly, I added ‘AU’ at the end for Australia because the vision is to grow and have different branches in other countries as well i.e luxebeautysa.
3. How much was your startup capital and how did you you fund everything? Did you get a loan?
Initially, I started with about $100 and used money that I earned from my part-time job at McDonalds. I earned about $AUD 200-300 a week and saved that. I started small and measured out what worked best for me.
4. Since you are studying criminal Law and Psychological science, how do you manage to maintain your grades at uni while successfully running your business at the same time?
It’s all about balance and organisation! If I get an assignment, I like to start it as soon as I get so that it's out of the way! I also prioritize my university work and plan my schedule around it! If it means that I have to tell my clients that I will be unavailable for a certain time, that’s what I do! There is no way around it! School comes first and then business!
5. How has your business affected your social life as a young person?
A lot of people don’t understand that I don’t always have time to hang out! I’ve been told that ‘you’ve changed, you’re always busy’ and it’s true ahaha most weekends I am busy doing someone’s hair or planning for someone’s wedding. You just have to be super focused!
I try to make an effort with my close friends and the real ones understand that I can’t just up and leave. This has helped me recognise my true friends and the people that matter. I also do take myself out a lot though too aha!
6. What are some challenges you have faced through your journey so far?
When I first began, it was daunting because first of all I felt that I was the only person doing this; I am young, female and black too. I questioned how it was possible for me to succeed in my venture but I kept pushing forward! I got the idea then started straight away, which is what added to the stress and fear when I was starting off.
Another challenge is that some people ask for large discounts without realising that it is still a small business and there are a lot of expenses that need to be paid for, so I can’t always be giving out discounts!
7. Did you get any particular training to undertake the multiple roles you have at luxe?
I’m yet to do a course but everything I know so far, I’ve learned through practice, trial and error and just experience.
8. What has been the greatest lesson learned from running your own business so far?
The greatest lesson I’ve learned is that you can never stop learning! Keep learning from other people. Do your research. Don’t be so proud that you won’t be able to learn something new. There is always room for improvement. I’ve learned to humble myself and that customer care is key! Always treat your customers well!
A lesson I've also learned is that you shouldn't let it get to you if you don’t get the support you expect at first! Just keep going, the serious people will definitely support!
9. What advice would you give to those who want to start their own business?
Customer service is key! Humble yourself and don’t be quick to clap back! Learn how to deal with people and know that the customer is always right!
Another piece of advice is to just START! Yes, planning and brainstorming ideas is important, but there is only so much you can do before you start. Stop procrastinating stop overthinking and just start! One of my greatest achievements is that I just started! Just start no matter how scary it is. Don’t be afraid to make mistakes because you’ll grow through them.
I thoroughly enjoyed my chat with Assiel! I really appreciate that she took time out of her very busy schedule to talk to little old me! I really learned a lot and loved that I could relate to her! I hope you enjoyed this as well!
Until next time: Be Bold, Be Confident, Be Unique!